Description

Overview of Search Engine Optimization:

• What is search engine optimization (SEO)?
• Reading a search engine results page.
• How SEO affects your business.
• How do Search Engines work?
• Google Ranking Factors 2022

Technical SEO:

• How to Audit your website
• How to find and fix Technical issues
• How to handle redirects, duplicated content… Etc
• How to deal with designers and developers

Keywords:

• The Foundation of SEO.
• Why you need a keyword research plan
• How to research keywords.
• Tools to help you analyze keywords.
• Ongoing keyword evaluation.

Content Optimization:

• How Search Engines and People View Web Pages.
• Understanding content optimization.
• Optimizing for site structure.

Link-Earning Strategies:

• Understanding the importance of links.
• Building internal links.
• Earning external links.
• Finding link-Earning opportunities.
• Executing a link-Earning strategy.

Measuring SEO Effectiveness:

• Measuring SEO performance.
• Analyzing keywords.
• Analyzing links.
• SEO Tools
• SEO reports