Ramadan is an important social and spiritual time when people like to gather with their families, and like to share moments and celebrate
In the last few years, Ramadan has changed a lot and has become a season for a lot of social gossip and events, and the virtual world has become the new hub for everyone.
Ramadan over social media: numbers !!
According to recent statistics, Ramadan is the month when people spend more time online. Facebook usage increases by 5%, while the average user viewing duration on YouTube increased by 11%, and comments rise by an impressive 57%.
41 % of people in the UAE increase their spending during Ramadan, and Twitter reports that during Ramadan, 83% of consumers are open to trying new brands and products.
For marketers and businesses, Ramadan presents a fantastic opportunity to develop their Ramadan marketing campaigns and reestablish their social media plans and tactics. It is possible for their relationship with customers to develop and deepen as they interact with their current clients or converse with new ones.
During Ramadan, app downloads rise by 36.5%. That’s due to the strong relationship between food and beverage and Ramadan, and actually, you should push your app or business in the weeks before Ramadan directly.
Habits of spending
Ramadan is accompanied by increased spending. There is a 20% expansion in shopping divides in the period between 12 am and 5 am. This is in line with the fact that these are the hours when most users become active on social media platforms
And as preparation, most brands and businesses start planning for shopping maybe months ahead; Facebook’s Ramadan report says that 47% of UAE brands said they started planning their clothing purchases a month in advance.
A lot of gifts for everyone
According to a Facebook survey, 69% of clients in the Kingdom of Saudi Arabia and 70% in the United Arab Emirates say they use Instagram to find gift ideas during Ramadan for family and relatives
What do people search for?
Google claims that user searches nearly doubled during Ramadan. Food recipes, perfumes, clothes, mobile phones, religious content, and hypermarket deals were the most common subjects of the searches.
During Ramadan, 60% of Google searches are performed on mobile devices, which is 5% more than any other month. Therefore, most businesses must ensure that all of their content is mobile-friendly.
Ramadan marketing strategy
Is emphasized by all of these factors and insights. With more people spending more money and using the Internet to find gifts for themselves and their families
Now is a good time for your business to inspire customers with your products or services.
So, let me give you a few tips for the Ramadan strategies you should use for your Ramadan calendar:
1) That’s the right time for intention and mindfulness, so keep your voice over social media clear and sincere
2) It’s the time of holistic wellbeing, so try to use this spirit as much as you can for your business and brand
3) Invest time in the right content at the right time and give the people the most benefits you can
4) Use a suitable storytelling line and keep your content connected
5) Use your ADS wisely, not just for sales but also for awareness
6) Consider promoting teasers and shorts on YouTube; there are a lot of people there!
7) Customize your content. Don’t forget that we have two parts for each day, one before iftar and one after
8) It’s a month with a festival nature. Keep your content entertaining and cheering
9) Don’t forget to be part of Ramadan trends and talk
10) Don’t forget to use social media during the rush hours, which are usually around Ramadan’s meals
11) Collaboration with content creators and influencers is a good idea for some brands and businesses
In the end, don’t let numbers confuse you; it’s a very important month that can move your business a few steps forward
If you have the in-house capability to run social media campaigns for Ramadan, do it now
But if not, just give us a call and we will take the lead for your best Ramadan campaign ever!