LinkedIn Ads rolling out generative AI, new ad formats
LinkedIn is introducing new ad formats powered by Generative AI, aiming to enhance advertising campaigns on its platform. The new formats include auto-translation for Sponsored InMail and auto-captioning for video ads. The auto-translation feature will help advertisers reach a wider audience by automatically translating messages into the recipient’s preferred language. Auto-captioning will provide video ads with captions, making them more accessible and engaging. These updates demonstrate LinkedIn’s commitment to improving ad performance and user experience by leveraging AI technology.
TikTok opens its premium content feature, Series, to more creators
TikTok is expanding its opportunities for creators by launching a new series of programs and features. These initiatives aim to support and promote content creators on the platform. The updates include the expansion of the Creator Fund to more countries, enabling creators to earn money from their content. TikTok is also introducing a Creative Learning Fund to provide resources and training to help creators enhance their skills. Additionally, the platform is launching a Creator Marketplace, allowing brands to connect with creators for influencer marketing collaborations. These developments reflect TikTok’s commitment to fostering a vibrant creator community and offering more avenues for monetization and collaboration.
Google Analytics 4 audience builder gains six new dimensions and metrics
Google Analytics 4’s Audience Builder has received an update with the addition of six new dimensions and metrics. These enhancements offer marketers and analysts more insights into user behavior and engagement on websites and apps. The new dimensions include user lifetime, user retention, and user engagement, providing a deeper understanding of user interactions over time. Furthermore, the added metrics encompass app retention, app-first opens, and session duration, offering valuable data for evaluating app performance. These updates empower users to create more comprehensive and detailed audience segments for effective targeting and analysis within Google Analytics 4.
WhatsApp Launches Broadcast Channels to Capitalize on Rising DM Engagement
WhatsApp has introduced Broadcast Channels, aiming to capitalize on the increasing engagement with direct messaging. This new feature allows businesses to send targeted, opt-in messages to their subscribers. With Broadcast Channels, businesses can create multiple channels for different topics or audiences, providing a more personalized and relevant messaging experience. This initiative enables businesses to leverage the popularity of direct messaging on WhatsApp and enhance their communication with customers. By utilizing Broadcast Channels, businesses can deliver targeted content, promotions, and updates, fostering stronger connections and engagement with their audience.
Instagram Tests New AI Chatbot Experience in DMs
Instagram is currently testing a new AI chatbot experience within direct messages (DMs). This feature aims to provide users with automated responses and suggestions to enhance their messaging interactions. The AI chatbot analyzes the message content and offers relevant pre-populated responses for quick and convenient replies. This testing phase allows Instagram to gather user feedback and refine the AI chatbot experience further. By implementing AI technology, Instagram aims to streamline and improve DM conversations, making it easier for users to engage and communicate on the platform.
LinkedIn Launches DMs for Company Pages
LinkedIn has launched direct messaging (DMs) for company pages, providing businesses with a new communication channel. This feature enables company page administrators to engage directly with their followers, fostering better connections and interactions. With DMs on company pages, businesses can respond to inquiries, address customer concerns, and initiate conversations with their audience. This update enhances the functionality of LinkedIn’s company pages and facilitates more seamless and personalized communication between businesses and their followers. It presents an opportunity for companies to strengthen relationships, build trust, and drive engagement on the professional networking platform.
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