Let me take you through a case study step by step to illustrate and show how we increased website visitors up to 2 million visitors after 3 months of working on that website
At the beginning of March we received the website and the numbers of website’s visitors bbwere very frustrating it was around 300K per month
you can check the numbers after we redesign the website in April
And as shown below the technical problems were the main issue we worked to solve in April
Let’s see also the social media platform performance
First, let’s begin with one of the most up-to-date social media platforms
and youtube which is one of the most important channels to reach your target audience
For Facebook, there was a huge mistake usually seen with a lot of businesses and brands which is the fake followers
We usually see a lot of brands do that mistake which is having a great impact on your brand name and your brand authenticity
For Instagram which is the most important visual platform nowadays, the brand had only 495 followers
After extensive analysis the problem list was:
- Technical problems
- A high bounce rate
- Visitors who recheck the website are very low
- SEO words is not correctly picked
- Very slow website navigation experience
- The small number of archived pages in comparison to website pages
- Very low conversion rates from social media platforms
- Avery week brand identity on social media platforms
- YouTube views are few
Our goals for the first three months
- Average website visitors 1.5 million per month
- Increase YouTube views up to 4 M per month and uplifting the subscriptions
- Improve social media engagement rate
- Brand awareness
- Improve website SEO
- Decrease bounce rate
Our plan
After extensive studying, research, and planning we had a multi-discipline plan as the following:
- First of all, we had to improve the website’s efficiency and solve its technical issues with the developer and designer
- Giving a few tips and tricks for improving the UX
- Uplifting the social media platform’s performance
- Unfortunately due to the fake followers problem we mentioned earlier we had to dismiss the Facebook account and build up a new one from scratch
- Contacting famous influencers to represent the brand and spend a good time selecting the right brand ambassadors
- We worked on the right content for the website and also for the social media we crafted the right videos, and engagement posts to build up a community for the brand
- SEO optimization plan
- Running ADS with a budget 350 $ per month
- Improving the exposure of the website over google search engine
At the end of July, the results were as shown below:
- As we can see the website visitors exceeded 2 M and 5 M for views
- We decreased the bounce rate to just 7%
- Uplifting the number of website revisits 50%
In the image, we can check the channels that convert the most of visitors
As we can see the traffic through search engines had doubled
The website performance after the technical issues fixed
After improving SEO the website showed much better numbers
For the social media platforms, Facebook showed better interactions and rapidly built up audience up to 38 k with a better interactions and engagements
For twitter, it had grown tremendously (the views, retweets, and engagement) were very satisfying through the three months
For the youtube channel the results were incredible
For Instagram, the growth was amazing without even any ADS
These amazing results were the outcome of only three months of work
Our success leads were
- The expert team
- Our detailed analysis of the competitors
- Using high-end tools such as (Moz.com, com, Alexa.com, similarweb.com, mobile-friendly tools, google Analytics, google webmaster, scialbakers.com ,rivaliq.com)
- Our plan was smart and measurable
- We were committed to a timeline
- Flexibility and ongoing updating
- Following up and assessing the results
At the end of my article I would like to declare that our case was a project that we worked on it with all our legal tools, our main aim and goal is always true results, true investments away from any fraud or fakeness
We welcome any questions or discussion on this case