Description

How it works

• Benefits of Adwords
• How to use Adwords
• Ad group
• Campaigns implementation “Search”
• Quality Ads
• Ad Extensions
• Campaign Creation
• Campaign’s enhancement
• Reporting

Practical part:

• How Adwords work
• What to track based on your goals (branding/website traffic/conversions)
• Campaigns structure “Search”
• Understanding ad position and ad rank
• Account Organization
• Account management
• Setting up a new account
• Campaigns, ad groups and ads status
• Keyword matching options and status
• Negative keywords
• Using the keyword planner
• Quality Score
• Different ad extensions available