Description

You will learn:

• Fundamental concepts in marketing and the measurement of marketing
• What are some of the most common measurement platforms, from web and app analytics marketing measurement
• How to build an strategy within your business
• How to map out a marketing campaign user journey for more effective measurement
• How to select the right metrics based on your business objective
• How to identify and set benchmarks for your metrics
• How to optimize your marketing through data and experimental testing
• How to measure ROI
• How to choose meaningful metrics
• How to measure the impact of your marketing efforts
• How to test and optimize marketing activation
• How to develop a data strategy
• What are the different types of marketing measurement
• How to choose the right tools
• How to measure the ROI of your marketing efforts
• How to create a visual map of a campaign plan for more effective measurement planning

Course Requirements

• Some experience in digital marketing will be useful
• Basic skills in Excel will also help, but not required

Course Outline

• Marketing Analytics Strategy
• Creating Analytics Roadmap
• Campaign Journey Mapping
• Types Of Measurement
• How to choose the measurement tools for web and app
• GA3 VS. GA4
• Social Media Monitoring
• Owned Social Analytics
• Paid Ads Analytics
• Content performance Analytics
• Understand Marketing Benchmarks
• Marketing Optimization
• A/B Testing
• Reporting and Analysis
• Reporting Framework
• How to create Automated Report by Google Data Studio
• Measuring ROI

Who this course is for:

• Entrepreneurs
• Marketing executives or managers
• Brand executives or managers
• Product owners