If you are working in the SEO field or you have a sales website for your business (products, travel packages or flight tickets etc.…)
Let us take you through our detailed plan to increase your sales up to 80%
As we mentioned before there is a tight relationship between your job as a digital marketer and improving sales you can improve sales tremendously with few steps
Of course there are a lot of procedures to increase sales but in our article let us show you some steps that are related to Google’s organic traffic
First: you need to analyze your keywords on google search engines
You have to analyze your keywords is it the right words for purchasing or do they just attract passing by visitors?
Okay, but how I can predict the visitor’s intentions?
Let me show you an example
If you intend to buy A Samsung S8 mobile phone what would be your search words on google search engine?
Price of Samsung S8
Samsung S8 description
Samsung S8 review
Samsung S8 comparison with other devices
Best stores to purchase Samsung S8
Samsung S8 best prices
You would see that these words are highly specific and to the point if you really want to do a purchase
But if the visitor is searching by words such as
(mobile , Samsung, mobile photos , Samsung mobile photos )
We can see that’s a very general terms, it shows that the visitor doesn’t have great intentions to buy now , it may lead to purchase but with a less possibility than the more specific search words
The logical next question is how to know the keywords that make your brand seen frequently on google search engines?
There are a lot of tools but for us we usually use ( Ahrefs)
Because it usually gives the keywords and divides them into three positions from the first to the third, from the fourth to the tenth and the last position from the eleventh to 50th
Second: choosing the ultimate keywords and dismissing the less important ones
In online shops the important point is not in the number of visits but to make sales , and how much time the visitor stays on your website
As you know the high bounce rate gives google a bad impression about your website and thus hinder your appearance on google search engine so you lose visitors and sales so you need to pick the ultimate keywords
Third: pick the most common used keywords
By using specific tools you can pick the most common searched words and hence improve your sales and appear more in search engine
For this you can use (keywordtool.io)
Fourth: don’t forget to use the keywords of your competitors
Your competitor’s visitors are yours also so you can pick from their keywords what suits your brand for that we recommend using tools as (Ahresf , Simialrweb)
Fifth: pick your front pages
You can use google analytics to reset your website pages and filter the pages that don’t serve your sales and work on improving that pages performance constantly
Sixth: how and where to use the keywords
How and where to use the keywords is very important for your website and hence your sales numbers
The most important places to use the keywords on your website are the following (the Meta titles, Meta descriptions, schema codes, using infographics and visual content)
Seventh: conversion rate from other platforms and channels is very important
Of course using other marketing channels such as social media , paid ADS and affiliations are very important as it will increase your website visitors organically
Eighth: revisit the keywords every now and then
By using the following tools you can reassess your keywords on a daily and weekly basis (Moz, Ahrefs, SERanking) that will give you an indicator about your performance and let us tell you a secret we always do improvements all the time and the results are always astonishing
Ninth: A happy customer is a successful business
A lot of causes can lead to a happy customer such as the user experience on your website, your customer service, your packaging, your payment tools, and a lot of other factors
Of course you have to pay extra attention to your brand reviews over social media and the reviews on google or on your website itself as nowadays the customer always pay extra attention to others reviews
Last but not least, pay extra attention to studying your target customers , their habits , their persona ,and their reviews.
At the end feel free to ask, discuss and share your opinions and questions with us